One you have a true marketing engine going, you'll need a Marketing Quarterback
Great perspective. CMOs have a hard job and it’s key to be in lock step with the CEO from go.
agree with your point.. im mainly from ecommerce where CMO's are quite separate from CEO's as there are just so many tools to use and its very data heavy
But in SaaS ive generally seen that the CEO is the chief marketer essentially
Great perspective. CMOs have a hard job and it’s key to be in lock step with the CEO from go.
agree with your point.. im mainly from ecommerce where CMO's are quite separate from CEO's as there are just so many tools to use and its very data heavy
But in SaaS ive generally seen that the CEO is the chief marketer essentially