"Most importantly, if demand gen isn’t in their top 2 things to upgrade, if they don’t tell you that off the bat — you don’t have a demand gen focused VP of Marketing"
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The Top 10 Questions to Ask a VP of Marketing…
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"Most importantly, if demand gen isn’t in their top 2 things to upgrade, if they don’t tell you that off the bat — you don’t have a demand gen focused VP of Marketing"