"Companies give up on long-term compounding channels (community, SEO, viral features) because they don’t see immediate results, instead over-investing in diminishing return channels like paid ads."
The GTM Playbook for Building a $300M+ ARR…
"Companies give up on long-term compounding channels (community, SEO, viral features) because they don’t see immediate results, instead over-investing in diminishing return channels like paid ads."