How To Get Sales & Marketing Working Together? Pick — And Agree On — 1 Core Marketing Commit
cloud.substack.com
The simplest way is to get sales and marketing to work together is align marketing’s #1 goal to a revenue-related “commit” that sales agrees to. Your VP Sales Has a Sales Quota. Your VP Marketing Needs a Lead/Opportunity Quota. Period. | SaaStr That marketing commits to, and reports every week to, as their #1 goals. Not PR as #1, or social media impressions as #1, or webinar participants as #1. But a lead / opportunity / revenue commitment as Goal #1 for marketing.
How To Get Sales & Marketing Working Together? Pick — And Agree On — 1 Core Marketing Commit
How To Get Sales & Marketing Working…
How To Get Sales & Marketing Working Together? Pick — And Agree On — 1 Core Marketing Commit
The simplest way is to get sales and marketing to work together is align marketing’s #1 goal to a revenue-related “commit” that sales agrees to. Your VP Sales Has a Sales Quota. Your VP Marketing Needs a Lead/Opportunity Quota. Period. | SaaStr That marketing commits to, and reports every week to, as their #1 goals. Not PR as #1, or social media impressions as #1, or webinar participants as #1. But a lead / opportunity / revenue commitment as Goal #1 for marketing.