"If your product really is worth $20,000 a year … and that’s discounted from say $24,000 list … will discounting to $17,000 really be what makes the difference? No. Not on its own."
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Don’t Overdiscount When Things Get Harder. It…
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"If your product really is worth $20,000 a year … and that’s discounted from say $24,000 list … will discounting to $17,000 really be what makes the difference? No. Not on its own."