"If your product really is worth $20,000 a year … and that’s discounted from say $24,000 list … will discounting to $17,000 really be what makes the difference? No. Not on its own."
Don’t Overdiscount When Things Get Harder. It…
"If your product really is worth $20,000 a year … and that’s discounted from say $24,000 list … will discounting to $17,000 really be what makes the difference? No. Not on its own."