Something I don't understand why the focus is on gross margin instead of net margin/ earnings? It seems like you could hide a lot of inefficiencies in the business (bloated sales teams, products that aren't very good or aren't monetized well) under operating costs. Also it seems inaccurate in some ways to classify support or CS teams as COGS when a lot of times they're filling the gaps left by those other teams. Especially in the "grow top line rev at any cost" world that we seem to be reckoning with right now.
Something I don't understand why the focus is on gross margin instead of net margin/ earnings? It seems like you could hide a lot of inefficiencies in the business (bloated sales teams, products that aren't very good or aren't monetized well) under operating costs. Also it seems inaccurate in some ways to classify support or CS teams as COGS when a lot of times they're filling the gaps left by those other teams. Especially in the "grow top line rev at any cost" world that we seem to be reckoning with right now.