The Latest from SaaStr: 5 Simple Tips to Quickly Improve Sales Performance

Plus the Marketing Secrets from the CMOs of Elastic, Segment and Zuora!!

5 Simple Tips to Quickly Improve Sales Performance

By Jason Lemkin

Here are Jason's 5 simplest ideas to quickly improve sales performance.  They don’t solve bigger problems, but they usually work — and work quickly.

Read the full article: 5 Simple Tips to Quickly Improve Sales Performance

Marketing Secrets to Hypergrowth from Building Elastic, Zuora, and Segment

By Amanda Beaty

In the early days of SaaS, it was difficult to predict how users would interact with new products. Only a few tools could understand new users early within a customer base. 

Now, however, the focus is on product-led growth. Teams finally have a better way to instrument their marketing stacks and understand customer interaction.

Jeffrey Yoshimura, CMO and CXO at Snyk, Asawari Samant, Head of Marketing at Anyscale, and Katrina Wong, VP Marketing and Demand Generation at Segment, delve into their decades of combined experience to discuss the nine marketing lessons they have learned that lead to hypergrowth.

Read the full article: Marketing Secrets to Hypergrowth from Building Elastic, Zuora, and Segment (Pod 534 + Video)

1,721+ SaaS Founders and Revenue Leaders, Already Signed Up for SaaStr Annual 2022

Woah. There's already about 2,000 of you signed up for SaaStr Annual 2022, this September. 

This will be our biggest SaaStr Annual yet, and we'll be celebrating 10 years of SaaStr with the best and brightest minds in SaaS. Everyone in SaaS will be there -- who willl you meet?

Dear SaaStr: What’s The #1 Thing I Can Implement to Improve Sales performance?

By Jason Lemkin · Wednesday, March 2, 2022  |  Blog Posts, Sales

Training the single most important factor you can do to increase sales team performance.

Especially, in the early and middle days, when you don’t have a dedicated team to train your reps.

Read the full article: Dear SaaStr: What’s The #1 Thing I Can Implement to Improve Sales performance?

Zoom: SMBs Can Be Fickle

By Jason Lemkin · Wednesday, March 2, 2022 | Customer Success

So Zoom could never grow forever at the truly insane rates it grew the past 2 years.  If it did, it would exhaust the entire planet Earth of customers 

Its incredible journey from $1B to $4B in ARR in record time may never be seen again in SaaS.  But now we’re on the other side of it, and we’re in the New Normal, where folks are back meeting together, more than ever.  It won’t be the same as before, and Zoom is still part of the fabric of all our lives now.  But it’s now a hybrid office and a hyrid workplace we’re in.

Read the full article: Zoom: SMBs Can Be Fickle