SaaStr 014: 'It's The Whole Enchilada', Why Data Is Crucial To Effective Content Marketing & How To Use It To Decrease Customer Acquisition Cost & Increase Basket Size

On the show today I am thrilled to welcome Russell Glass, Head of Products For LinkedIn Marketing Solutions. Formerly founder, president and CEO of Bizo, a B2B audience marketing and data platform which he, from founding in 2008 to $50mm+ revenue run-rate and over 150 employees before being acquired by LinkedIn for $175mm in August of 2014 he really is a Serial technology entrepreneur, having founded or held senior positions at four venture-backed technology companies. If that wasn’t enough he is also the Co-author of The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits

In today's show with Russell we discuss:

• What did Russ and the Bizo team do effectively that allowed them to scale, leading to their acquisition by Linkedin?

• Is customer focus a constraint on long term growth and how can you communicate this long term vision to your investors?

• How important a role will data play in the future of content marketing?

• How can SMB marketers determine which platforms will be most effective for them?

• To what extent can content marketing reduce customer acquisition? What are the other benefits?

In a round we call the 60 Second Saastr, we also hear:

1. Who Is Doing SMB Marketing Most Impressively At The Moment?

2. The Biggest Leanring Curve From Being Acquired By LinkedIn?

3. What SaaS resource or blog is a must for Russell?

If you would like to find out more about the show and the guests presented you can follow us on Twitter here:

• Jason Lemkin

• Harry Stebbings

• Saastr

• Russell Glass